Friday, January 10, 2020
Our research is conducted with the purpose of investigating and studying the current retail mix. We chose The Coffee Bean & Tea Leaf Ã ® as the retail company which operates in Malaysia. This report is important for The Coffee Bean & Tea Leaf Ã ® as it helps them to identify their problems and make further improvements to enable them to compete with their competitors, for example, Starbucks.As we know, The Coffee Bean has a lot of franchises, there were about 750 stores in 22 countries, for example in California, Arizona, Nevada, Singapore, Malaysia, Sabah, Taiwan, UAE, Korea, Brunei, Indonesia, Australia, Shanghai, Israel and Brunei and continues to expand both domestically and internationally. As it is hard for us to conduct a research on this topic in so many countries, therefore we only focus on The Coffee Bean operating in Malaysia. We conducted our research by using searching for detail information through the internet.Besides that, we went to one of the franchises lo cated in Penang to see how the business operates, how the staffs serve their customer and to know more information on the store layout and design. The result of our research shows us that The Coffee Bean & Tea Leaf Ã ® has encountered many problems. As conclusion, we did include several recommendations to The Coffee Bean and to help them to improve in order to earn more profit and their sales can increase. RETAIL ENVIRONMENTRetailing is the final activities and steps needed to place merchandise made elsewhere into the hand of the consumer or to provide services to the consumer. Nowadays, retail sector is increasingly being viewed as an important in the economy and to the society. According to Malaysia Retail Report 2010, it predicts that total retail sales will grow from an estimated US$35bn in 2009 to almost US$58bn by 2014. A low unemployment rate, which rise the disposable incomes and a strong tourism industry are key factors behind the forecast growth. In 2009, Malaysia's n ominal GDP was US$201. 6bn. Over the forecast period through to 2014, it predicted that average annual GDP will growth 4. 3%. With the population expected to increase by 9. 8%, GDP per capita is predicted to rise from US$7,103 in 2009 to US$9,654 in 2014. Furthermore, it also forecast that consumer spending per capita will increase from US$1,961 in 2009 to US$3,197 in 2014. Moreover, Malaysia is classified as an upper-middle income country. According to the Department of Statistics Malaysia (DSM), the average consumer spending was MYR2,285 per month in urban areas and MYR1,301 per month in rural areas.With the urban population predicted to account for almost 76% of the total by 2015, according to UN data, this is likely to have a positive effect on retail sales. Thirteen years ago, The Coffee Bean and Tea Leaf brought the art of coffee drinking and the world of gourmet grinds to the land of kopitiams and has since successfully integrated it into the fabric of the urban MalaysianÃ¢â ¬â¢s lifestyle. Thirteen years later, there are over 54 stores in the east and west Malaysia. We can see that between this time period, Coffee Bean had rapidly growth.Besides, Malaysian today is also familiar with Coffee Bean compare to a few years ago. In the future, it is expected that Coffee Bean will continue to growth in Malaysia due to the changing lifestyle of Malaysian and other factors. INTRODUCTION In year 1963, Herbert B. Hyman started The Coffee Bean ;amp; Tea Leaf Ã ®. With a dedication to excellence and the quality of coffees and teas in the world, HerbertÃ¢â¬â¢s efforts made him the founding father of gourmet coffee in California. Now The Coffee Bean ;amp; Tea Leaf Ã ® has grown into one of the largest privately-owned, family-run coffee and tea companies in the world.Besides, the endurance and popularity of The Bean attributed to the high standards that were established from the beginning. The Coffee Bean ;amp; Tea Leaf Ã ® has discovered the formula for a succe ssful coffee and tea company, which is start from trend-setting drinks such as the World Famous Ice BlendedÃ ®, to the employees who become a part of the communities they work in. Today, they offer over 22 varieties of coffees and 20 kinds of teas. Moreover, Coffee Bean is also a Clicks and Mortar retailer. They sell their product at both online and via physical stores.The Coffee Bean ;amp; Tea Leaf Ã ® mission is to create a spirit within the company that inspires their team members to provide their customers with a total quality experience that is: Quality of Product, Service and Environment Furthermore, they also believe in the fundamental truths that guide them through their daily lives at The Coffee Bean ;amp; Tea Leaf Ã ®, which is: 1. Friendly with each other and their customers. 2. Respect for each otherÃ¢â¬â¢s values, opinion and individual diversity. 3. Ownership, it is because they are proudly entrusted with the responsibility. . Teamwork, it is because they achieve success by working together. 5. Honesty, it is because they are truthful to each other and to themselves. In short, they realize that their customers deserve Ã¢â¬Ësimply the bestÃ¢â¬â¢. THREATS AND OPPORTUNITITIES Opportunities 1) Changing lifestyle Although there is an economic downturn in year 2009, however, the specialty of coffee industry has grown every year. According to one of the economy observer, when times are good the coffeehouse industry is great, and when times are bad the coffeehouse industry is still great.This means that the coffee industry is strong at all times. What makes the coffee industry become a strong industry at all time? One of the main factors is changing in the MalaysianÃ¢â¬â¢s lifestyle. Nowadays, many of them are hard-working, fast-paced Malaysian considers a stop at their local coffeehouse as their necessary part of the day. This is because coffeehouses provide calm, inviting environment for people to socialize, relax or catch up on work. Coffee house for such The Coffee Bean ;amp; Tea Leaf is one of the places where they can meet with their friends.Besides, with the relaxing atmosphere and environment it makes the coffeehouse become a suitable place for the college student to do their assignment or discussing their homework. During weekend nights, coffeehouse is the place where full with the young customers. Furthermore, instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag, the older adults now choose to spent their time in the coffeehouse. With a cup of coffee and snack, they can meet with their friends and relax. 2) Market potentialAs what we had discussed just now, MalaysianÃ¢â¬â¢s lifestyle is changing and therefore, coffee industry for such The Coffee Bean has the potential to growth in Malaysia. According to the research, there are only 54 outlets of The Coffee Bean ;amp; Tea Leaf in the whole Malaysia included East Malaysia. In the future, it is expected that the number of outlet will continue to increase. In short it means there is a market potential for The Coffee Bean. Threats 1) Competition Global coffee market is one of the very competitive sectors. The main competitor of The Coffee Bean ;amp; Tea Leaf in Malaysia is Starbuck.This is because both Starbuck and The Coffee Bean ;amp; Tea Leaf are addressing the same target group. Both The Coffee bean and Starbucks have developed a strong and successful business by adhering to their core values that is to offer customers the best coffees and teas, to hire friendly staff from local community and to provide comfortable places to them to relax. Therefore, The Coffee Bean ;amp; Tea Leaf has to develop the best strategies to compete with Starbuck. In here, the most important thing to compete with Starbucks is to improve its services.For example, The Coffee Bean ;amp; Tea Leaf had offering Ã¢â¬Å"Party PackÃ¢â¬ which customer can order when throwing a house or office part y. They provide services of giving their customer the possibility to bring The Coffee Bean ;amp; Tea Leaf lifestyle back to their homes. Moreover, the company also provides online services. They have their home page with virtual stores which is being defined as collection of all pages of information. The customers can buy their product through online and knowing the latest promotion through the homepage.Besides, coffee manufacturer, such as, Nestle USA, Inc, distribute premium coffee products nationally in supermarkets and convenience stores. Most of these products may be substitutes for this companyÃ¢â¬â¢s coffees and their coffee drinks. Therefore, if the company wants to retain its status as the worldÃ¢â¬â¢s leading specialty coffee retailer, it must be aware of their competitors. 2) Host country risk management Risk management issues such as government policies, regulation, macroeconomic variations and monetary uncertainties are important to The Coffee Bean ;amp; Tea Leaf on its international franchising.Therefore, it is a necessary for The Coffee Bean ;amp; Tea Leaf to understand the host county government policies concerning to the transfer and repatriation of dividends, fees and royalties. However, this company conducts a very little host government policy evaluation due to attributed to a lack of resources and reactive approach to market expansion. 3) Enthusiasm of health consciousness Nowadays, people attitude are changing and they care more to health. More and more people are taking responsibility for their health rather than passively accepting medical decisions.With this, the consumers are cutting down on caffeine. It is because they believe that drinking coffee will harm their health. This is because that they feel that the pros of consuming coffee are less than the cons. As a result, this may decline the demand for coffee from The Coffee Bean ;amp; Tea Leaf. COMPANYÃ¢â¬â¢S RETAIL MIX Retail mix is the combination of merchandise, assortment, price, promotion, customer service and store layout that best serves the segments targeted by the retailer. Price The price is what the customer willing to pay in exchange for the benefits of the product and services.From the research that we had conducted on several Coffee Bean franchises, it is clearly shown that the price of most of the products offered is around RM10 and above. For example, an egg club sandwich and a plate of Chinese chicken salad cost Rm15. 50 each. It may be expensive for certain group of people such as the youths who are the zero income earners. With this we can see that the price charged by The Coffee Bean is slightly higher than those coffee shops such as Old Town Coffee but if we use Coffee Bean pricing and compare it to their biggest competitor in the coffee industry, for such, Starbuck.Starbucks will have a little advantage on the pricing as with high price, they will earn higher profits in just a short period. Based on the research, we can see that Cof fee Bean focused on non price decisions, but on other factors such as qualities and facilities. Thus in here it is clear that Coffee Bean is using the above Ã¢â¬â market pricing policy as they do provide the wifi facilities and also the good environment for people to do their business or assignments. It also had show that they target the market most on the youths. The muffins and cookies which cost only less than Rm5 are affordable for the youths but the cakes nd also the pasta set are not affordable for them as they are not working and thus no income for them. They only depend on the pocket money given by their parents. Thus The Coffee Bean should offer their products with lower prices so that it is affordable for the youths to purchase it. Coffee Bean can earn back their profits in the long term. The adults with middle and high income can afford to spend on the products offer by Coffee Bean. For example, although the price for those cups and gifts available in The Coffee Bean a re quite expensive, but there were actually people who purchase them especially those with high income.Merchandise Merchandise is being defined as goods, ware, stocks, articles or item to be sold. In another way of defining merchandise is the availability of assortment of products available in the retail shop. For The Coffee Bean ;amp; Tea Leaf or also known as The Coffee Bean in short, offer many types of products such as coffees, teas, cakes, party-packs, pies, cookies, muffins, sandwiches, salads and even hot pasta. They even offer different types of drink menus for their customers. The Coffee Bean does customise to meet the wants and demands of their customers.This is because different consumers have different types of preferences. It can be shown clearly when The Coffee Bean customises their coffees into light and subtle, rich and smooth, dark and distinctive and flavoured. For example the light and subtle coffee is especially for the customers who prefer mild and delicate flav our. Whereas for teas, it is being categorise into black and oolong tea, green tea and flavoured green and herbal and fruit infusion. For such, green, black and oolong teas all have their own signature flavours and aromas, and each will have its own unique set of blends that complements and expands their essence.A mellow Ceylon tea, for example, blended with a delicate peach flavour works the magic sparks of fruitiness with a light floral finish. And to those who dream of having spectrum of aromas and flavours, a cup of oolong tea will be their choice. Furthermore, the cakes being offered can be customised into cheesecake special, signature classic, for kids and special occasions. They also offer the drink menus to suit the taste and preferences of their valuable customers. For such, they offer coffee, espresso, brewed tea, tea latte, non-coffee, coffee ice blended drinks, coffee-free ice blended drinks and many more.Thus with the way of customising their products to suit the tastes and preferences of different customers, it will then help to attract more customers to The Coffee Bean and with customers, retail trade can be done. They also do provide merchandise line depth whereby they allow their customers to choose the size for their drinks whether they want small, regular or large size. In conclusion, customer satisfaction can be met when the retail organisation, The Coffee Bean is being influenced by the customersÃ¢â¬â¢ needs and wants.Besides from all these, The Coffee Bean also do offer some gift packs, for example The Holiday Tea Trio which includes three mini square tins each containing five tea bags of whole leaf teas. They are nicely wrapped with ribbon on top of it which makes it attractive for people to purchase them. Although Coffee Bean offer a variety of products for their customer but it may bring some disadvantage such as the taste and aroma of coffees and teas may not be that fragrant anymore as they do not focus on only a particular type of coffee and tea.This may make the good quality of the products offer by them to be turned into bad quality. Therefore, to prevent this from happening, Coffee Bean should only picked up some of their famous products to specialise in and to continually improve on it. Advertising and promotions The Coffee Bean become famous and as a media darling, their brand have been place and promote in hits shows like Entourage and The Hills, to coverage leading publications like Forbes Magazine and the Times. Coffee Bean had advertised its brand not only through the media or magazine but some other ways such as donations, promotions and others.The Coffee Bean have come out with a numbers of examples they been using to reflect the concept of social responsibility and also to promote their brand through donations. It can be shown by the following example; The Coffee Bean made a donation, 50% from their sales item to be donated to serves children with autism, learning disabilities, hyperactivity or a ttention deficit disorder, mental retardation, and emotional challenges. Through an ongoing commitment, The Coffee Bean ;amp; Tea LeafÃ ® holds The Help Group's annual Deck the Walls holiday fundraising program and proudly features the children's artwork.Their most recent activity is the project of Caring Cup initiatives which planted and nurtured domestically in communities served by the company, as well as internationally in communities which the product originate. The framework of caring cup initiatives is rooted in need; where need from preventing the environment to improving education. Through these, The Coffee Bean will definitely well known in public and as we can see nowadays more and more people will come to purchase from the shops whereby there do a lot of charity work and these charity programs will be part of The Coffee Bean social responsibilities.Beside donation there are a few promotions being used to promote their brand. At times, The Coffee Bean ;amp; Teas also giv e free drinks today to celebrate the launch of the cafeÃ¢â¬â¢s holiday drink line. For example, from 4p. m. to 8 p. m. (11/12) customers can get a free 12 oz holiday drink. Choices include: Peppermint Latte or Ice Blended drink; Pumpkin latte or Ice Blended drink. Besides that, they also promote their famous drinks by posting pictures on the wall and putting up banners outside of their franchises.People who own The Coffee Bean Card may have some benefits too and it acts as a way of promoting and thus can attract their customers to purchase more. By having the card the consumers may enjoy the convenience of debit purchase, the more the people top up the card the more benefit they will get, such as 10% more value and redeemable of other item by having at least 5 point. They do have the holiday promotion. When it is near by the holiday season, they had been preparing some merchandise to go, such holiday cocoas gift set and others.This had helping in promote the brand by his consumer to others. They also have their online advertisement. They are not only having their own web site but they already create their pages in Facebook, Twitter and also Youtube which are the famous connection web on current time. They also post some short video on the web to promote and attract to the customer. With all the relevant aspect, connection and advertisement use by the company, Coffee Bean has successfully passed their information to their customer.Through the promotions of the products by hanging up banners and pictures on the wall sometimes may not contain full information such as the pricing and the nutrition of the particular product. They may only contain attractive pictures on it. In order to solve it, the management of Coffee Bean should publish their nutrition label and the pricing on the banners. With these, customers can get the information of the products they choose and can decide whether to purchase it or not. Besides that, we also noticed that Coffee Bean do not give out brochures as a mean of promotion. This may be a disadvantage for them.If brochures are provided to the passer-by, they may tend to go in to the Coffee Bean to enjoy the products offered by them. As a conclusion, the Coffee Bean should also provides brochures and distribute it to the people so that they can have more information on the offers and promotions offered. Customer service and Selling Customer service is the provision of service to customers before, during and after a purchase. For The Coffee Bean and Tea Leaf, they provide a series of customer service to their customers. Such as, their entire customer can apply for a member card or so called The Coffee Bean Card.Basically, The Coffee Bean Card is a loyalty card introduced to reward regular customers with loyalty points called Ã¢â¬Å"BEANSÃ¢â¬ which can be subsequently redeemed against purchases at The Coffee Bean ;amp; Tea Leaf outlets (CBTL). With perception, Coffee Bean is a big believer in teamwork (just lik e Starbucks) as they feel that success is achieved by working together. After our research on several franchises of The Coffee Bean, we noticed that their staffs are efficient, friendly and helpful enough. They maintain amicable relationships between customers and each other.This can be shown when customers ordered their drinks and food at the counter, they served their customers with smiles and when we asked them certain questions for our assignment purpose, they will try their best to answer us. The employees have respect for each other's values, opinions and individual personalities and are honest and truthful to themselves and each other. Due to this strategy, they can serve their customers in a better way. In addition, Coffee Bean also provided online service which customer can view their website that having the latest news and more information towards their company.In order to let their customer to contact them or get more information towards them, Coffee Bean also provide the ir headquarter address, email, telephone and even fax number on their website. They even have their website for their customers to comment on their services and products provided. Selling is being defined as trying to make sales by persuading someone to buy one's product or service. Coffee Bean also did selling. They try to sell out their product as much as their competitors do. Therefore, promotion will exist. Besides that, Coffee Bean tends to sell their product through their good and friendly customer service.Due to the customer service provided by them are good, customers tend to come back to them when they think of having a cup of coffee and enjoying the peaceful environment there. Although most of the Coffee Bean franchises are well organised with their efficient workers, there is a possibility that they do made mistakes to especially in delivering the drinks to the customers or when they prepare the drinks. This can be shown when our group when to one of The Coffee Bean to do our research while having our drinks there; we noticed that they made the drinks for us not according to the size we ordered.For such, we ordered a regular size black forest ice blended and a large size of the caramel ice blended, but during the preparations of the drinks, the staffs made mistakes, everything goes the other way round. These mistakes can be avoided by sending those staffs to more training programs so that they can improve and be more efficient and the operations in The Coffee Bean will be more effective and productive. Location Location is an area that retailing may undergo significant changes in the decade to come.Besides that, retailers have been classified according to their location within a metropolitan area, be it the central business district, a regional shopping centre or neighbourhood shopping centre, or freestanding unit. In order to have the businesses caring out well or to improve the businesses, location and target market can be considered as important factors. For example, if the location that retailers choose is too far away from the town or is it hardly or impossible to find a parking lot to park their vehicles, most of the consumers will choose not to go there.Locations that retailers mostly choose to run their businesses and to earn a profit from there are such as metropolitan area (e. g. : town area), central business district (e. g. : heart of the state) and so on. In Malaysia, most of the retailers would like to operate their businesses at metropolitan and central business district. The reason they choose these places is because the locations tend to attract more consumers to their shops as there were also many hypermarkets and supercenters around.As for this assignment, we carried out a research on The Coffee Bean ;amp; Tea Leaf, The locations that Coffee Bean may choose to run their franchise businesses are basically the two popular locations. Besides that, The Coffee Bean ;amp; Tea Leaf currently has over 750 stores in 22 countries. In addition, in Malaysia currently have over 54 stores. 31 franchises in Klang Valley, 6 in Penang, 1 at Ipoh, 2 in Pahang, 3 in Johor Bharu, 2 in Malacca, 6 in Sabah and 3 in Sarawak. Every Coffee Bean in Malaysia tends to gives people a relaxing and enjoyable environment.The location that Coffee BeanÃ¢â¬â¢s retailer pick mostly at those places which can attract more people. The Coffee Bean ;amp; Tea Leaf tends to attract those tourists and people who used to hang out with friends or to those who were carrying out their direct selling with others. For such, after a tired shopping day, most of those shoppers will tend to find a relaxing place for a rest. They can enjoy the coffee and the sweet aroma of teas that are provided by the Coffee Bean. Next is the customers may also enjoy the beautiful scenery around these franchises, for such the beaches.Through these, more of the tourists will pay a visit and spend their time there. Besides that, location such as shopping complexes is also a hot spot for shoppers and tourists to spend their time there either the day or night. Customers can sit and relax themselves; they can also view the shoppers shopping around and can feel the friendliness of the people. Locations that Coffee Bean chooses are also convenient to the entire consumer. Most of the franchises operate at the shopping complex; this is because there are a lot parking places provided for their customers.This will let those consumers to pay more visits to their shops which can provide them with the drinks provided and the good customer service provided. Target Market is the specific group of customers that a company aims to capture. They have been identified as people with needs or wants that can be met with the products or services from the company. The Coffee Bean ;amp; Tea Leaf is targeting the youth, who are teens and working adults in their twenties. This has become a weakness for the firm. The Coffee Bean and Tea Leaf aligns itself wit h other major brands targeting the youth market.This may lead it to lose some potential market. For example, DOMEÃ¢â¬â¢s positioning is Ã¢â¬Å"expensive and exclusiveÃ¢â¬ as its target market is basically the professionals, managers, executives and businessmen. But The Coffee Bean ;amp; Tea LeafÃ¢â¬â¢s target market is the youth and who didnÃ¢â¬â¢t have strong consumption power. The target market for The Coffee Bean ;amp; Tea Leaf is sensitive to the price issue. The Coffee Bean positioned them well in the target market by a competitive pricing strategy. This pricing strategy likes a threat for The Coffee Bean ;amp; Tea Leaf.Thus the market share and profit for The Coffee Bean ;amp; Tea Leaf are limited. They also target the adults with stable income. The problem on the location is that there were only 54 outlets in Malaysia. For example, Pahang there is only 1 branch but we found out that it may not be enough for the Pahang residents. The people who want to go to The Coffe e Bean may need to travel a long distance to reach Coffee Bean. As a recommendation, we recommend that the management of The Coffee Bean should increase the number of outlet in Pahang.Next we also found out that The Coffee Bean target the youth as their main target. Our group feel that the youths who are the zero income earners might not have enough income to spend on the products offer which will be slightly expensive for them. Thus Coffee Bean has made a mistake, they should target adults with medium and high incomes as their main target group as they can purchase the products without worrying that they would not have enough cash to pay. Store layout and design Layout and design is defined as an arrangement, plan, design of a building, book, picture and etc.As we know, Coffee Bean is one of the franchise companies. Most of their layouts and designs are almost the same in every outlet. For example, the theme colour of the outlet. You can see that their outlet mostly is painted in b rown colour. Brown colour is a natural, down-to earth neutral colour. It represents warmth, wholesomeness, friendliness and simplicity. With this, it gave their customers a warmth feeling when they are inside their outlet. As the customers enter into the Coffee Bean, they can also notice the pictures of the famous drinks at Coffee Bean are being hang up on the wall.Besides that, the playing of the sentimental music makes the environment calm and relaxing. This makes their customers willing to pay for a higher price for a cup of coffee and enjoy it in such calm and relaxing atmosphere. Furthermore, there are also a counter is used to display their products such as packets of teas and coffees, cakes, cookies, muffins and etc in every outlet. It is well organised, people can easily find the products they want as the products are being arranged in order. Each of the products display is being priced.Customers can choose whatever products they want from there and they can see the price fo r it. Moreover, in every outlet, there is a menu board at the counter. It shows the menu of coffee drinks and beverages that sell and their price. Customers can refer to the board and make their orders. There is also a small blackboard hanging on the wall which states that what the special offer is for the day. The outlets for most of the Coffee Bean franchises were big enough, there were spacious space for the customers to walk around without asking the others to shift their chairs to allow them to walk pass.The management of The Coffee Bean also placed some plants in their outlets as part of the decorations on the franchise. They do provide magazines for their customers to read. Next is the lighting system in The Coffee Bean franchises. They usually will use the bulbs with orange colour to give people the romantic and warmth feeling. The lights being used by them are those with nice designs on it and are in various shapes. There is also wifi provided for their customers who wants to serve on the internet for the assignments and business purposes.After stating the store layout and design of The Coffee Bean ;amp; Tea Leaf, our group also do noticed some problem on it. For such, the writings on the small blackboard which is used to write what the special offer of the day are too colourful and it is too small as it can make the customers difficulty in reading it. Thus to improve it, they should provide each Coffee Bean franchises with a bigger blackboard and the writings should be change to a bigger size and the fonts which can be easily readable by the customers. CONCLUSIONFrom the report above, we can see that The Coffee Bean ;amp; Tea Leaf has been growing from time to time, but on the way of growing there are several issues that need retailerÃ¢â¬â¢s attention and take certain actions to correct and to improve it.. From the research, we found out that most of their customers are youngster and are of the middle income earner, but the price of most of the pro ducts offered is around RM10 and above, with this, it may not be affordable for the zero income earners in here the youngsters. As from these, Coffee Bean may need to lower the price of their products.As for the location and the number of outlets of the Coffee Bean, it is shown that there are only 54 outlets of Coffee Bean which operate in Malaysia, 31 franchises in Klang Valley, 6 in Penang, 1 at Ipoh, 2 in Pahang, 3 in Johor Bharu, 2 in Malacca, 6 in Sabah and 3 in Sarawak. As we can see there are unequal balances of outlets located, with this they may need to add more branches on those states which are under stored. Beside this, The Coffee Bean also conducts a small part of host government policy evaluation due to attributed to a lack of resources and reactive approach to market expansion.With this take should pay more attention on it. As on the side of health, a medical report had state on caffeine which conduct in the coffee may cause harm on our health; this had cause the cons umers to cut down on the consumption of coffee which contains caffeine. With this, The Coffee Bean may concentrate on tea left beside the coffee. Next, they offer a variety of products and thus they need to choose certain products which are popular among the tastes and preferences of the consumers.For their advertisement and promotions, they should provide more information on it, such as nutrition labels and the pricing on the banners, this not only can attract the customer, and it may also help those consumer make decision on their choice. Although The Coffee Bean franchises are well organized with their efficient workers, but there still have some problems occur, such as mistake in making order, to avoid this problem occur again, they should provide more training to their worker to improve their service system.
Thursday, January 2, 2020
A little while ago, I sat down with this woman to talk about her life. She told me that her story was a bit sad and bitter, and for a moment, I did not believe it. It was after when I realized that she actually meant it, she meant it when she said there was no happy ending. It was hard to understand, but at the same time, it was all crystal clear. Her mother was an alcoholic. She died when se was only 61 years old, and left a family full of memories and love behind (Arango). That woman is my mom, and that alcoholic, the most generous and toughest person I know, was my grandmother. There are innumerable stories like mine, stories about shattered families, and broken homes, stories about alcoholics and their struggle. Alcoholism is aÃ¢â¬ ¦show more contentÃ¢â¬ ¦It leads to the development of our personality, and sometimes, that may include the development of a condition, such as alcoholism. There are several psychological causes for the disease, like learned behaviors, peopleÃ¢â¬â¢ s thoughts, stress or uncomfortable situations, or lack of developmental maturity, which is the ability to act according to what we think and not according to our impulses or sudden whims (Horvath). These causes can all be influenced by media exposure and what advertisements portray. Viewers can learn drinking behaviors shown in ads and movies or TV shows, and they can change what they think about substance abuse based on what they see. In a recent study it was found that for each extra hour of watching TV, the risk of starting drinking during a period of 18 months increased by 9% (Anderson, Escobar). If, lets say, a 15-year-old boy who watches a commercial about Budweiser which Ã¢â¬Å"defines drunkenness as Ã¢â¬Ëhaving too much of a good timeÃ¢â¬â¢Ã¢â¬ (Kilbourne), then it is likely that in the next party or event he goes to, he is going to resemble the behavior he saw in the commercial thinking that there will not be any mayor consequences. This affected both, what the teen ager believed about alcohol, and his behavior. So, although there are many known causes for alcoholism, all of them equally valid, they are all triggered in one way or another by media and what it wronglyShow MoreRelatedCauses Of Alcoholism And Alcohol Dependence885 Words Ã |Ã 4 Pages Causes of Alcoholism Introduction Alcoholism or alcohol dependence is one of the most prevalent problems found among teens and adults alike. But, what exactly is alcoholism? 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In the US it has been predicted that 9,700,000 children 17 or younger were living with an adult diagnosed with alcohol addiction in 2005. Drinking alcohol whilstRead MoreCauses and Effects of Alcohol Abuse955 Words Ã |Ã 4 PagesApril 22, 2013 English 101 Alcoholism is the excessive and usually uncontrollable use of alcoholic drinks. There are many symptoms, complications, treatments and ways of prevention for alcoholism. Certain groups of people may be at a greater risk than others for several different reasons. There are numerous factors in why people may become addicted. Usually, a variety of factors contribute to the development of alcoholism. Social factors such as the influence of peers, familyRead MoreAlcoholism Essay910 Words Ã |Ã 4 PagesAlcholism There are several different ways to describe substance abuse. So many people think that substance abuse only pertains to alcoholism. There is several other substances that may cause someone to be diagnosed with substance abuse disorder. Some of those things include: marijuana, alcohol, stimulants(cocaine and amphetamines), Hallucinogens, Inhalants, sedatives, and even nicotine. Even though some people may not see some of these things as things that may become addicting they are. MoreRead More Alcoholism Essay678 Words Ã |Ã 3 PagesAlcoholism Ã Ã Ã Ã Ã Alcoholism refers the drinking of alcohol to such a degree that major aspects of ones life are seriously and repeatedly interfered with. These aspects include work, school, family relationships, personal safety and health. Alcoholism is considered a disease. It has known physical, psychological and social symptoms. An alcoholic continues to drink even despite the destructive consequences. Alcoholism is serious and progressive. It can be fatal if not treated. AlcoholismRead MoreThe Effects Of Long Term Alcohol Use On The Brain1482 Words Ã |Ã 6 Pagesthe deficiency of Thiamine, or vitamin B1, is commonly seen with alcoholism, and can be linked to dementia-like symptoms associated with alcoholic encephalopathy and Wernicke-Korsakoff Syndrome (U.S. Natl. Library of Medicine). Excessive alcohol consumption is responsible for disturbances in the excretory system, rendering the body unable to eliminate harmful toxins. It is also associated with chronic liver inflammation, which can cause scarring and cirrhosis of the liver, and is fatal if left untreatedRead MoreAlcoholism Is A Major Issue1413 Words Ã |Ã 6 PagesAlcoholism is a major issue in the United States and has been for many years. It destroys lives drink by drink. Ã¢â¬Å"It is estimated that between 18 million -- or one in 12 adults -- in the U.S. abuse alcohol or are chronic alcoholics. Nearly 100,000 Americans die each year as a result of alcohol abuse, and alcohol is a factor in more than half of the country s homicides, suicides, and traffic accident (Understanding Alcohol Abuse -- the basics).Ã¢â¬ Alcoholism is caused by genetic, physical, psychologicalRead MoreAlcohol Abuse Should Not Be Confused With Alcoholism Or Alcohol Dependence950 Words Ã |Ã 4 PagesAlcohol abuse should not be confused with alcoholism or alcohol dependence. It is important to note the difference between the three. It is predicted that alcohol abuse affects individual physically, emotionally, and psychologically. Although some psychological, physical and economical effects may occur with both, alcohol abuse and alcohol dependence (alcoholism) for the purpose of this paper the alcohol abuse is the main focus. Introduction Alcohol abuse is a serious disease that impacts individual
Wednesday, December 25, 2019
What Everyone Else Does When It Comes to Nurse Entrance Essay and What You Should Do Different Top Nurse Entrance Essay Choices Consequently, nursing for a profession nowadays attracts a growing number of attention of conscientious individuals who understand all of the importance of the occupation and feel compassion for human beings. Empathy in nursing is a good quality to get. Besides performing the role of a counselor, the RNs may also function as mentors, supervisors and advocates with the aim of providing patients with the outstanding healthcare services. Schools are not fond of students who don't successfully finish a program. The aim of Nursing Writing Services is to enable our clients to obtain admission to their favourite nursing colleges. It is a gift that comes naturally. Nursing school can be challenging, especially if it's the case that you do not know what things to expect. Nursing is among the humblest career which you would wish to be in. You have to be fit for the nursing career as well as the nursing career and school has to be fit for you. It is not hard to grown into one of the greatest students of your nursing program. Why Almost Everything You've Learned About Nurse Entrance Essay Is Wrong Plan out what it is that you are likely to say, how you're likely to say it and what you would like to stick out in your essay. Custom writing means a significant company with high standards. Furthermore, the ideas ought to be arranged logically. An Introduction You must have a fantastic introduction at the commencement of your paper. So should you need to employ college essay writer online, we're just the people that you want to contact. When you receive a work done from us you will return again if you need assistance with another one of your essays. The sort of essay you're looking for will be provided to you within the deadline provided to you. You may easily buy unique college essays and don't neglect to tell friends and family about it. When you get your essay questions, you'll notice they are reasonably generic questions. If you find and deal with the best one, you can be sure your essay is going to be to the point, well-written, and delivered in time. Your essay is a chance for you to show what it is that you are made from. It will be required to be of a certain amount. The Key to Successful Nurse Entrance Essay You are able to get nursing application essay examples at economical prices from us. You would like to utilize your essay for a tool to demonstrate why you need to go to their school, versus simply stating why you wish to go there. Get in touch with our support team to go over your requirement and instructions and receive the guarantee of the ideal high quality thesis, dissertation, or any other sort of nursing essay you have to be carried out. Writing quality essays is the principal role of our services. There are numerous essay writing services that think they're the very best, and therefore don't be cheated and check the authentic list of the very best. To get essay online, you simply will need to fill in the application form and you'll get superior work on the desired topic. As stated before, it's an excellent concept to use online tools, but they don't necessarily have to be limited to grammar and spellcheck. By the way, it is not expected that you own a research topic solidly chosen, but you need to have a notion of what you wish to study. Nurse Entrance Essay - Dead or Alive? The admission committee might want to see proof which you have grown over the duration of your RN career and stepped up to take on higher-level duties and duties. While writing is always a helpful skill, it's clearly not necessary to the job of a nurse. The essay isn't only about the content but about other critical components that let the admission board know that students are intent on entering thei r programs and they will be valuable assets also. Don't forget, admission officers read numerous essays so it's important to stick out from other applicants. Nursing is among the captivating career choices a great majority of individuals are lured to pursue. Actually, the upkeep of the soul is the most effective feature of the art of caring in nursing. You will love our work. Everyone can say, by way of example, they are hardworking.
Tuesday, December 17, 2019
The Customer Service Department of a Business Customer service, a department within a company, which tries to ensure that customers are happy, both with the goods or the service the business/company is providing, also the manner in which the manner they are served by employees and the company approach towards them. All businesses need customers to buy their products and services. In order to do this companys and businesses must treat customers respectively so thatll encourage them to buy their products or service. As more and more companies compete for customers business, businesses must provide a high-quality product or service that is safe and reliable, does what its suppose to, and offersÃ¢â¬ ¦show more contentÃ¢â¬ ¦Most of the time the individual needs of customers and the methods of providing customer service vary between different types of businesses. Also customer service may vary between different businesses even though they are providing the same goods or services, this could be due to the businesses taking differe nt approaches towards customers. Simpler methods of customer service are like, giving information about the shop opening times, special staff trained in dealing with customers and the shop dealing with complaints and refunds. Business customer service departments must also keep various aspects of their department constantly under review to allow them to make changes in the way the company deals with customers. Things like: Reliability, a reputation for good reliability within the company can bring in new customers and bring back previous customers Friendliness, this allows a good atmosphere between customers and the company. This allows customers to feel more appreciated, some companies train staff to allow them to give this friendly manner across to them Availability of goods and services, the availability of goodsShow MoreRelatedOperations Management : Operation Management Essay1480 Words Ã |Ã 6 Pagescontrolling of the fundamental business activity of providing goods and services to customers (Encarta, 2005). Depending on the type of industry will determine the type of operations management will be focussing on providing a service or products. An organization has three basic functions, such as: finance, marketing, and operations. Since the operations is one of the three basic functions of an organization it has a large impact in industries that provide services. This paper will explain what operationsRead MoreCase Analysis Of Sullivan Ford Auto World Essay1047 Words Ã |Ã 5 PagesAuto World. After his demise, his eldest daughter Carol Sullivan-Diaz, took over the business. After diving deep into her family business she found out that the family business is in bad condition. Business is in financial trouble based on present financial status and current market condition. In addition, Survey (conducted by Ford) conducted with car buyersÃ¢â¬â¢ show that the company has problems with their service quality. Sullivan Ford Auto World Facts: Average sales of around 1,100 cars per yearRead MoreLawn Care, Inc. Organizational Change Proposal1017 Words Ã |Ã 5 Pagescommunity lawn care service since 1997. Lawn Care service currently offer standard lawn care services such as fertilizing, weed control, snow clearing, lawn cutting, weed eating, pruning of trees and bushes. The company primarily consists of field service techs with a small office staff which is responsible for answering phones, billing, accounting, sales, marketing and production of the news letter which is sent to existing customers. With the limited staff and limited customer contact, managementRead MoreFunctional Areas of Tescos and Apple Five1381 Words Ã |Ã 6 PagesChicken: Sales Ã¢â¬â Southern Fried Chicken has a specific functional area based on sales. The sales department of a business handles how the products will be sold and helping customers find a suitable product for their needs. They organise sales promotions such as buy two number seven deals and get the third one for free, respond to customer enquiries about their products such as responding to customers regarding pricing and keep records up to date like keeping receipts and the businesses bills. E.gRead MoreSullivans Auto World1173 Words Ã |Ã 5 Pagesis undecided in reconstructing a declining business or to sell what took her father decades to build. Situation Analysis The type of service process SullivanÃ¢â¬â¢s Auto used is possession processing. This involves tangible activity to the customer vehicles. Meaning the customers visits the service site and then a service is delivered in person to the customer. Although the customer satisfaction surveys is evidence that more than half of the customers agreed they would use a different Ford companyRead MoreCharacteristics Of A Customer Service Department867 Words Ã |Ã 4 PagesThere are many characteristics that a customer service department needs to develop to be successful. They need to be well trained and have an organized system. Customers want to be able to trust the representatives helping them and believe that they really care and can get their issue resolved. Customer service departments need to be professional, they need to great customers accordingly and make them feel welcomed. When a customer calls a call center they would rather talk to someone who answersRead MoreDell s Strategy And Tr ansformation Planning1196 Words Ã |Ã 5 PagesDell Inc is a renowned multinational company in computer technology that manufacture, design, sells, and support computer related products and services. It was founded by Michael Dell in 1984 in Austin, Texas, and started selling personal computer with $1000. The company approached good marketing strategy that include low cost product, placing ads in computer magazines, and enable toll free number for placing orders. Within few years, the company touched the annual budget close to $1 billion perRead MoreStrategic Quality Management and Customer Satisfaction786 Words Ã |Ã 4 PagesStrategic Quality Management and Customer Satisfaction University of Phoenix MGT/449 Total quality management (TQM) affects conducting business in the global marketplace. Companies must focus on improving processes they currently use to become more efficient. In the trucking business, Huffman Trucking competition is Federal Express (FedEx) and UPS. Huffman Trucking strives for quality service while exploring ways to reduce operating costs to increase profits. To achieve this goal HuffmanRead MoreHow Analytics Helps An Organization Optimize Their Business Processes1730 Words Ã |Ã 7 Pagestheir business processes to make them effective as possible.Ã¢â¬ . It is a proven fact that proper use of analytics can lead an organizations to success, providing them with that distinctive advantage over their competitors. In this essay, details will be provided on how analytics has helped my organization to compete in their business segment. Ability to compete on analytics Digicel Group is a total communications and entertainment company. The companyÃ¢â¬â¢s objective Ã¢â¬Å"is to bring our customers never-endingRead MoreImproving Customer Complaints, Feedback And Questions928 Words Ã |Ã 4 Pagesstructure and procedure for solving customer complaints, feedback and questions. Structure is important because it generates more coherence and confidence within the department, which in turn will help result in better customer service. If your employees are fully aware of the procedure then they donÃ¢â¬â¢t need to worry about what to do next. Coherence is essential because todayÃ¢â¬â¢s customers arenÃ¢â¬â¢t going to enjoy having to wait a reply. Many expect a customer service query to be resolved within 24 hours
Monday, December 9, 2019
Identifying the prohibition of torture as jus cogens of international lawÃ¢â¬â¢ Artan Sadiki Introduction The time when states could completely rely on their national sovereignty without being bounded erga omnes by any rule of a higher instance marked the period of classical international law. Since that time there have been a lot of progressive developments followed by the evolution of the international community that contributed to the shift from the individualistic approach towards the international law by the states, to an increased awareness for protection of the general interest of the whole community. To ensure this protection, the international community recognized the existence of jus cogens, peremptory norms of general international law, which bind all the countries without their separate consent . Even there is a debate on the issue of the lack of criteria to identify when a general rule of international law has reached the status of jus cogens , it is very well established under international law that the prohibition of torture is clearly one of those norms. While there is a low opposition to this idea by the states, some authors argue on the practice of torture by some of them that could contest the jus cogens status of the prohibition of torture. The legal arguments below will provide that the recognition of the prohibition of torture as a jus cogens is strongly supported by the states practice, treaty law, doctrine and judicial decisions. This recognition based on the legal conscience and moral values creates a more aware and responsive international community that reinforces the respect of human rights worldwide. Background Many European countries abolished torture in the late 1700s or early 1800s. Even after they abolished torture in the 1700s and 1800s, European countries returned to its use in the 1900s, often claiming state security reasons. Examples of states that used torture as a part of their state security are Nazi Germany and Stalinist Russia, after that the military dictatorship in Greece after World War II, France turned to torture in Algeria in the 1950s, and the United Kingdom used it at various points in Ireland. Being widely practiced throughout history, torture was one of the main characteristics of the awful abuses of the Second World War. After the war, in 1948, the General Assembly of the United Nations included the prohibition against torture in the milestone Universal Declaration of Human Rights. This declaration was followed by many international conventions prohibiting official use of torture in war and peace as the four Geneva Conventions, UN Convention Against Torture and Other Cruel, Inhuman or Degrading Treatment or Punishment, International Covenant on Civil and Political Rights, European Convention for the Protection of Human Rights and Fundamental Freedoms, the African Charter on Human and Peoples Rights, and the American Convention on Human Rights. All of these international and regional conventions raised the prohibition of torture in a universally respected treaty norm of international law. During the 80s there was substantial evidence that the prohibition of torture also constituted a norm of international customary law . Nowadays, torture is absolutely prohibited under international law and is qualified as obligation erga omnes from which no derogation is allowed. How to determine jus cogens status of prohibition of torture The doctrine acknowledges that sufficient legal basis exists to identify which norms are jus cogens. This legal basis consists of the following: (1) opinio juris, the recognition that these crimes are assumed part of general customary law; (2) language in preambles or other provisions of treaties applicable to these crimes which indicates these crimesÃ¢â¬â¢ higher status in international law; (3) the large number of states which have ratified treaties related to these crimes; and (4) the ad hoc international investigations and prosecutions of perpetrators of these crimes. Analyzing the prohibition of torture under these legal bases brings to the inevitable conclusion that it is one of the crimes that has gained the status of jus cogens. Acknowledgement of the jus cogens status of the prohibition of torture is universal. States have made great efforts to articulate their categorical rejection of practice of torture by official authorities. According to the 1999 Initial Report of the United States to the U. N. Committee against Torture, in the United States, the use of torture is categorically denounced as a matter of policy and as a tool of state authorityÃ¢â¬ ¦No official of the government, federal, state or local, civilian or military, is authorized to commit or to instruct anyone else to commit torture. Nor may any official condone or tolerate torture in any formÃ¢â¬ ¦Every act of torture within the meaning of the [Convention against Torture] is illegal under existing federal and state law, and any individual who commits such an act is subject to penal sanctions as specified in criminal statutes. A strong convincement can also be read in the words of the Special Rapporteur on Torture on his first report to UNHCR in 1986 Ã¢â¬Å"Torture is now absolutely and without any reservation prohibited under international law whether in time of peace or of war. In all human rights instruments the prohibition of torture belongs to the group of rights from which no derogation can be madeÃ¢â¬ . T he amount of international and regional conventions prohibiting torture is extensive, but yet another aspect important for the universality of the recognition of this prohibition is the number of states that have ratified them. Apart from the Universal Declaration of Human Rights, the International Covenant on Civil and Political Rights (ICCPR) is ratified by 153 countries, including the United States in 1992 and the Convention against Torture or Other Cruel, Inhuman or Degrading Treatment or Punishment is ratified by 136 countries, including the United States in 1994. The language used in the conventions prohibiting torture indicates the high status of this norm in the international law. The preamble of the Convention against Torture or Other Cruel, Inhuman or Degrading Treatment or Punishment recalls on the principles proclaimed in the Charter of the United Nations. This reference to the Charter of the most universal international organization implies a high responsibility of the international community regarding the prohibition of torture. Further more the Convention not only that requests restrain from the countries regarding the practice of torture but also sets up obligation for them to take legislative, administrative, judicial or other measures to prevent acts of torture in their territory. The case law confirming the jus cogens status of the prohibition of torture is very rich in these days. One of those first cases was Siderman de Blake v Republic of Argentina where the court referring to jurisprudence and treaty law ruled that the prohibition of torture, different from the Filartiga v. Pena-Irala case confirming that torture was prohibited under customary international law, has already gained the jus cogens status. Later the International Criminal Tribunal for former Yugoslavia stated in the case Prosecutor v. Furundzija that the prohibition of torture is a jus cogens. The court stated that every State is entitled to investigate, prosecute and punish or extradite individuals accused of torture, whowhich are present in a territory under its jurisdiction. The rationing for this is that the torturer has become, like the pirate and the slave trader before him, hostis humani generis, an enemy of all mankind. Similarly in the court held in Prosecutor v Kunarac that: Ã¢â¬Å"Torture is prohibited both in times of peace and during an armed conflict. The prohibition can be said to constitute a norm of jus cogensÃ¢â¬ . The same status of the prohibition of torture was also recognised by Your LordshipsÃ¢â¬â¢ House in R v Bow Street Metropolitan Stipendiary Magistrate and others, ex parte Pinochet Ugarte where Chile acknowledged that the prohibition of torture had jus cogens status. Similar opinion was expressed in Jones v Ministry of Interior of Saudi Arabia by The Lords of the Appeal, giving an extensive evidence of the widespread acceptance of jus cogens status of the prohibition of torture in treaty law, customary international law and case law, confirm the same status of the prohibition of torture. Another approach to determining the jus cogens status of the norms of general international law is the one that the International Law Commission held it is not the form of a general rule of international law but the particular nature of the subject-matter with which it deals that may, in the opinion of the Commission, give it the character of jus cogens. Even this approach grants the prohibition of torture a jus cogens status when we take into consideration factors that determine the nature of this subjectÃ¢â¬âmatter that derives from the importance and attention that the international community dedicates to it. As mentioned above the number of the conventions and instruments, universality of recognition and case law prove the crucial importance of this matter of general interest for the international community. The prohibition of torture should be considered having a wide scope All the relevant sources of the international law and the approaches for determining the jus cogens are very explicit in pointing towards the prohibition of torture as having the status of one of those norms. Having that clear, there is another dilemma that nowadays the international community faces, and that is the scope of acts the prohibition of torture covers. Weather coercive interrogation, apart from the one that is inhuman and degrading, a distinction from torture that can be made in theory but almost impossible to be made in practice, falls into the scope of jus cogens prohibition of torture. One great example of that is weather sleep deprivation is torture. While, there are authors that would even argue that in exceptional cases of immanent risk for lives of citizens, application of some form of physical methods that amount to torture should be allowed. Responding to that, the prohibition of torture as a jus cogens has not only a actual effect, it rather has a long-term preventive goal too, and in that sense when there is not any clear way to manage coercive interrogation institutionally so that it does not degenerate into torture , it becomes more than clear that the ban expands to a wide scope of practices that can always pose a risk to the human rights protected by this prohibition. While theoretically it may be still argued otherwise and different conclusions can be made, the prohibition of torture remains a practical universal ban on any attack or risk to human rights protected. Conclusion The prohibition of torture incorporates two important dimensions, the physical and psychological protection of every human being that relates this norm with the very fundamental right to life. This fundamental nature of the prohibition of torture raises it to very top of the interests of the international community which has made a lot of efforts for universalization of this norm. Giving it the status of jus cogens, the international community has ensured that the law that governs it provides for a lot of support through the treaties, customary law, cases and doctrine for this status of it. Having that sufficient support by the international law, the jus cogens status of the prohibition of torture will ensure that the acts of torture, wherever they occur, will not go unpunished.
Sunday, December 1, 2019
Siddhartha Siddhartha has been searching for fulfillment all his life. Though he was the most scholarly and respected Brahmin, this did not satisfy him. He drank knowledge, yet still felt ignorant. He could not find peace. He could not find fulfillment. His journey is essentially one of trial and error, suffering, mistakes, and rebirth. He was the son of a Brahmin priest and gained all the knowledge he could acquire, learned and practiced the ways of the Brahmin, but found it was not for him. It did not fulfill him, so he left and became a Samana, living by not living, conquering his Self through pain, hunger and fatigue. Yet, he could not lose his Self. He could only deceive it, trick it, run away from it, and each time it returned mockingly. Because of this, he leaves the Samanas. He finds and listens to the teachings of the illustrious Buddha. He sees that Gotama has attained enlightenment, but he does not practice the ways of the Buddha for he knows that he must take his own path, find his own peace, attain nirvana on his own. So he sets out on this quest alone. Only then does he discover the error of his ways. He realizes that there is beauty in life, the world is not an illusion, but very real to him. He goes and lives among the common people in a small town where he becomes a successful business man. He learns the art of love, business, and human nature. Slowly he deters, becoming a gambler, eating rich foods, drowning himself in money and drink. He becomes more and more disgusted with himself. Finally, when he can take it no longer, he flees the town in hopes of escaping this new Siddhartha whom he despised. Feeling utterly hopeless, when he reaches a river, he longs to end his life by submerging himself in the water. As he bent down, he heard a sound from a remote part of his soul, and awoke him from the gravity of the mistake he was about to make. It was the sound Om, that saved his life and lulled him to sleep. Upon awakening he found himself changed, renewed, and reborn. He was no longer the man he recognized nor the man that his friend Govinda, who was watching him sleep, recognized. Only by losing everything did he begin to find himself. At the brink of death, where he was about to end his life, did he finally discover himself again. All these transitory things have slipped away from him, and he is once more standing beneath the sun as he once stood as a small child. Nothing is mine, I know nothing, I possess nothing, I have learned nothing... Now, when I am no longer young, when my hair is fast growing gray, when strength begins to diminish, now I am beginning again like a child, he thinks to himself, I had to become a fool again in order to find Atma in myself. I had to sin in order to live again. Whither will my path yet lead me? This path is stupid, it goes in spirals, perhaps in circles, but whichever way it goes, I will follow it. He does follow it. He follows it right to Vesudeva, the ferryman. He stays with Vesudeva and learns the ways of the river. He learned to listen openly and freely, without judgement or opinions. He learned that time does not exist, that everything has reality and presence. Living simply, but happily as a ferryman he learns from the river; it talks to him; it teaches him. In taking care of his son, and losing him, he finds love, an emotion that he once thought he was not capable of. Regardless of his son's disobedience, and lack of respect, Siddhartha loved him blindly and unconditionally. Only when his son runs away does he realize that he is his son. He, too, chose to leave his father, to find his own path, make his own mistakes, suffer from his own sins, before he finally found his path. I have had to experience so much stupidity, so many vices, so much error, so much nausea, disillusionment and sorrow,
Tuesday, November 26, 2019
Timeline of American History from 1871 to 1875 1871 President Ulysses S. Grant creates the Civil Service Commission.The Indian Appropriation Act of 1871 is passed. Tribes will no longer be seen as independent but as wards of the State.The Ku Klux Klan Act of 1871 is passed. This act allows the president to send in troops to enforce the 14th amendment.The Treaty of Washington between the United States and Great Britain is ratified. This treaty allows for a commission to settle fishing and boundary disputes between the two countries.Ã The New York Times writes investigated articles about William Boss Tweed that reveal the level of corruption in New York City. He is eventually brought to trial.Brigham Young is arrested for polygamy.The Chicago fire leads to the destruction of most of the city. 1872 Yellowstone Park is created as a public preserve.The Freedmans Bureau set up during Reconstruction is effectively ended.The Credit Mobilier Scandal takes occurs. In the scandal, key government officials created a company called of the same name that awarded itself construction contracts to build the railways.Ã Ulysses S. Grant wins a second term by a landslide.William Boss Tweed is convicted of all counts and sentenced to twelve years in prison. He dies while in prison. 1873 The Coinage Act of 1873 is passed. This act removes silver from the coinage in order to more forcefully advocate for the gold standard.Oakes Ames, the man responsible for the Credit Mobilier Scandal is found guilty of bribery. However, he ends up only get censured.The Salary Grab Act is passed. This act provides for increases in salaries for the congress, the supreme court, and the president by 50% and also is retroactive for the previous two years. The uproar is so great that Congress eventually rescinds the raises for themselves but keeps them in place for the supreme court and president.The Panic of 1873 starts a five-year depression, during this time over 10,000 businesses will fail. The stock exchange closes for ten days. 1874 Morrison R. Waite is named the Chief Justice of the Supreme Court.Former President Millard Fillmore dies at the age of 74.The Chautauqua movement begins when Lewis Miller and John H. Vincent start a summer training of Sunday school teachers. It will eventually broaden to include many subjects.For the first time since the beginning of the Civil War, the Democratic Party regains control of the House of Representatives.The Womens Christian Temperance Union is formed when individuals from seventeen states meet in Cleveland, Ohio. 1875 The Specie Resumption Act passes Congress. It allows for legal tender to be exchanged for gold. The act also reduces the number of greenbacks in circulation.The US makes a treaty with Hawaii allowing the import of goods to be duty-free. It also asserts that no other power can take over Hawaii.The Civil Rights Act is passed, which states that no one can be denied equal access to public facilities.The Whiskey Ring Scandal occurs. In this scandal, it is shown that officials have been skimming millions from the distilleries. The leader, John McDonald, is a friend of President Grants. In addition, Grants personal secretary, Orville Babcock is involved.Ã Former President Andrew Johnson dies at the age of 66.The Molly Maguires, an Irish miners group, is broken up after their leadership is convicted of murder for its harsh tactics in Pennsylvania. However, their efforts did bring to light the terrible conditions of the miners and eventually led to improvements.The Second Sioux War begins a nd lasts through the fall and winter. By the following summer, they will have been defeated through the efforts of the US military.